RESPECT & DIGNITY
Treating people with humanity, understanding and respect.
ABOUT
WHO WE ARE.
We believe purpose should lead to action.
THE JOURNEY
PRODUCTS → CONTENT → EDUCATION → EXPERIENCES → COMMUNITY.
Set Apart Initiative is being developed as a purpose-driven brand combining products, content, personal development, community and future initiatives.
What exists today is clearly separated from what is planned for the future.
FOUNDER & LEADRYAN
JOHNSON
JOHNSON
TURNING LIVED EXPERIENCE INTO PURPOSE
EMPATHY CREATED THE RESPONSIBILITY.
Ryan Johnson's journey has been shaped by his lived experiences and adversity. Those experiences have influenced his understanding of the challenges people can carry and the importance of being heard and supported.
His values include empathy, fairness, justice and equality. He believes people deserve dignity regardless of their circumstances.
Lived experience created the understanding. Empathy created the responsibility. Purpose created the direction. Action creates the change.
VALUES
WHAT GUIDES
THE WORK.
INTEGRITY
Being honest, responsible and accountable for our actions.
COMPASSION
Listening, understanding and recognising that people have different experiences.
INCLUSION
Supporting fairness, dignity and equal opportunity.